Making the Most of Ad Campaigns

No matter what your thoughts are of social media platforms like Facebook and Instagram, the chances are that you’re missing out on prime marketing opportunities if you don’t utilise these platforms. If you’re ready to make a change and enhance the efficiency of your ad campaigns, let’s look at what you can do to make sure that you campaign performs as it should each and every time you try.

Don’t Let Facebook Run Everything

It can be a bit tempting to let Facebook do the optimising when it comes to your business, but this can actually hurt you in the long run. You need to look at the CPM bids set on Facebook and make sure that you’re getting the exposure you want while paying the price you want. This can be explained to you by a professional, and while you’re at it you can get a free SEO audit.

Work with Professionals

Chances are that you don’t have professional digital marketing experience, or if you do you’ll spread yourself too thin trying to market your business on your own. If you don’t want to invest in building your own marketing team, you’re going to need to work with professionals at a digital marketing agency. These experts can provide you with a myriad of services and benefits, including performing free SEO audit evaluations for your business to find areas that could use improvement.

Promote Using Apps

If you have an app for your business or service and use ads to get your information out there, you should speak to a digital marketing agency about taking advantage of ads on mobile apps. Facebook helps a lot when it comes to running campaigns using apps, and these can get you even more viewers than before. Don’t settle for what you’ve limited yourself to in the past – branch out and make the most use of Facebook.

Test Rigorously

You should be aware that one method isn’t the tried and true way to do things – different methods may work at different times for different audiences, so it’s important to test out methods rigorously and find what works for you and your audience. Be creative with your campaigns and consider doing tests to make sure that your efforts are paying off. You don’t want to waste your time and money running ads for no reason, so look into why they work and why they don’t.

Take Advantage of New Features

It seems like every couple of months an app rolls out a brand new feature that calls the attention of its users. When it comes to sites like Facebook, you’re going to need to make sure you use the features that come with it to their fullest advantage. Make sure you understand these features in order to make the most out of them, such as FBX.

With these tips, you’re going to have a business that is thriving both on and off of social media thanks to the efforts of digital marketing professionals.

Bank, Insurance Firm Unions Threaten Nationwide Stir Over Govt Policies

Unions representing banks and insurance companies have formed a coordination committee, threatening to hold demonstrations and strikes starting August if their demands are not met.

AIBEA General Secretary C H Venkatachalam is the Chairman of this committee. GIEAIA General Secretary K Govindan is the Convener.

Increasing attacks in the banking and insurance sectors were the main trigger to form the Coordination Committee of Bank, Insurance and Finance Unions, Venkatachalam said.

All India Bank Employees Association, All India Officers Association, General Insurance Employees All India Association and All India LIC Employees Federation are part of this committee.

The committee has decided to organise dharnas in all state capitals on July 14.
The unions are protesting against bank privatisation, GIC disinvestment, FDI in banks and insurance and the FRDI Bill. They want recruitments in banks, LIC and GIC, and the end to outsourcing and contractual jobs.

“If the government does not revise its policies on banking and insurance sectors and continues with its existing policies, the CCBIFU will decide to go on a strike during the winter session of Parliament in December 2018,” said Venkatachalam.Normal working at banks was affected today due to a nationwide strike called by 10 central trade unions, although the staff of SBI, IOB, ICICI Bank, HDFC Bank and Axis Bank stayed away from the agitation.

“23 public sector banks, 12 private sector banks, 52 regional rural banks and over 13,000 cooperative banks have gone on strike today to protest against government’s pro-corporate policies,” All India Bank Employees Association General Secretary C H Venkatachalam told PTI.

He said that over half of the 10 lakh banking sector workers are supporting the strike call given by 10 central trade unions as their talks with the government on 12-points charter of demand failed last month.

Venkatachalam further said that among public sector banks State Bank of India and Indian Overseas Bank have not joined the strike whereas in private sector ICICI, HDFC, Axis and Yes did not join the day-long strike. He said that Yes did not join the strike because there is no trade union there.

While clearing business was affected across the country, banks have fully stocked the ATM machines.

Venkatachalam said that banking sector has joined the stir to protest against central government’s anti-labour and pro-corporate policies.

The government had yesterday appealed to the trade unions to call off the agitation in the interest of workers and the nation.The unions however decided to go ahead with the strike as their talks with a ministerial panel headed by Finance Minister Arun Jaitley last month did not make any headway on their 12-point charter of demands.

How to Add Personality to Content

One of the founding principles of content marketing is to keep the readers of your content engaged. There are numerous methods you can use to do this, but one way that has been proven highly effective is to bring personality to your content.

If you want to create content for your website that is entertaining, though, you may find yourself running into writer’s block as you brainstorm topics and try to come up with content that is fun to read and informational for your audience. If you’re having trouble making your content shiny and personable, there are some tricks you can use to add personality to the content you produce.

Tricks to add personality to commercial website content include:

Tell good stories
Aim for the emotions
Use rhetorical questions

Tell Good Stories

People love reading stories of all kinds, which is why the tradition of sitting around a campfire and telling stories has stuck throughout centuries. Whenever you are working on something that seems to be bogged down with boring details and facts, consider throwing in an anecdote that is relevant to the content.

Your stories should be entertaining and purposeful, which captivates readers and keeps them on your website for a bit longer than they would have been if you stuck to your typical content generating strategies.

Aim for the Emotions

Another tip from online marketing services Mornington Peninsula organisations should keep in mind is to aim to reach the emotions of the reader. Whether the emotions reached are positive or negative doesn’t necessarily matter in the realm of content itself, but eliciting an emotion will typically engage the reader and keep them from simply scrolling past your content.

Some things you can do to appeal to the emotions of readers include putting words that elicit emotional responses throughout your content, telling stories with the purpose of eliciting a specific response, and shaping the tone of your content to fit the emotion that you are attempting to appeal to.

Use Rhetorical Questions

Rhetorical questions in your content will make readers think, even if it is only for a moment, rather than reading the information and moving on. When writing rhetorical questions, you should aim to be simple and avoid putting too many of them in the content. If so, you can make readers confused and frustrated as they continue to be bombarded with question after question.